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CRM Module in Ultro ERP

Ultro CRM is designed to unify your sales process across B2B and B2C channels — enabling your teams to capture leads, track deals, share insights, generate estimates, and monitor field activity using GPS-based mobile apps. Whether you're handling a complex sales cycle or high-volume consumer leads, Ultro CRM keeps your teams aligned and in control.

Built for Growing Sales Teams

B2B CRM with Long Sales Cycles & Multi-Stakeholder Engagement


B2C CRM with High Lead Volumes & Conversion Workflows


Field Sales Teams, Area Managers, Franchise Sales, Inside Sales


Multi-Location or Multi-Team Sales Environments

Close More Deals, From Anywhere — with CRM Powered by Ultro.


From lead to closure, Ultro CRM helps you manage customer relationships, track field reps, and grow revenue — faster and smarter.


What you will get

  Fast Implementation

  Customizable

  Continous Upgrades

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Key Features of Ultro CRM

Lead Capture & Auto-Assignment

Capture leads from web forms, campaigns, WhatsApp, or integrations — auto-assign based on region, product, or team.

🔹 Campaign Mapping | 🔹 Territory Assignment | 🔹 Multi-Channel Entry

Sales Pipeline & Estimation Tools

Manage opportunities by stages, prepare custom estimates or quotations, and forecast pipeline value.

🔹 Deal Stages | 🔹 Estimation Templates | 🔹 Approval Workflows

360° Customer View & Activity Logs

See all communications, tasks, documents, visits, and past quotes in one timeline.

🔹 Contact History | 🔹 Meeting Notes | 🔹 Document Hub

Team Collaboration & Handoffs

Enable seamless handover between pre-sales, sales, technical, and finance teams.

🔹 Internal Comments | 🔹 Task Delegation | 🔹 File Sharing

Field Sales GPS & Route Tracking

Track field team movements via mobile GPS, check-ins, and live map view.

🔹 Geo Attendance | 🔹 Client Visit Logs | 🔹 Daily Route Maps

Reminders, Follow-Ups & Notifications

Never miss a beat with smart reminders, follow-up tasks, and automated nudges.

🔹 Next Action Alerts | 🔹 Email/SMS Reminders | 🔹 Sales Nudges

Analytical Dashboards & Trends

Track sales team performance, conversion rates, campaign ROI, and lead funnels.

🔹 Stage-Wise Funnel | 🔹 Team Scorecards | 🔹 Source Performance

Document Control & Versioning

Store SOPs, regulations, and certification references in a central, version-controlled space.

🔹 Upload Audit Protocols | 🔹 Role-Based Access | 🔹 Audit Trail Logs

Ultro Benefits


Unified B2B & B2C CRM


Real-Time Field Sales Tracking


Faster Quoting & Estimation


Improved Team Collaboration


Auto Lead Distribution


Strong Sales Reporting & Forecasting

Seamless Integration with Ultro ERP Ecosystem

Sales & Invoicing – Convert won leads to sales orders or quotes
Marketing – Capture campaign leads with performance attribution
HRMS – Sales target vs. achievement tracking
Mobile App – Enable real-time data capture and communication from the field
Approvals – Internal review workflows before client submission
GeoFencing & Route History – Monitor sales territories in real time

Ready to Elevate Your Sales Operations?

Ultro CRM gives your teams the tools to collaborate, quote, track, and win — wherever they are.

What you will get

  A Seamless Experience

  Quick, Reliable Support

  Complete Access & Control

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